Brand storytelling is in. All the top marketing blogs are talking about it, countless PR conferences feature sessions on it, and numerous books are being published on the topic. You know why? Because it’s incredibly important in 2020 and will continue to be for years to come!
In this article we explain what brand storytelling is, why it’s the future of marketing, and how to tell your brand’s story effectively.
If you own a business, you care about marketing. You have to. If you don’t, you’ll never be able to get your products and/or services into the hands of the people who need them and make a sustainable living doing what you enjoy.
But many of the marketing tactics we read about in blog posts or learn about on YouTube don’t necessarily apply to local businesses that only operate in small geographical areas.
Source: TikTok
TikTok is all the rage lately. You’ve probably heard of it — especially if you have a teenager or two in your life. But you might not really understand what it is or how powerful it can be. That’s understandable. Many other business owners in the travel industry feel the same way.
In the 21st century, attention is the currency of the realm. The companies that can generate and hold it on a large scale are the ones that find the most success. If your company is struggling to garner the attention it needs, it may be time to invest in real time marketing.
