Creating Buyer Personas for the Travel Industry

Buyer personas help with that. In this post we’ll examine what they are and why they’re so important. Then we’ll layout a process you can follow to create your own. Finally, we’ll leave you with a couple buyer persona examples and a few ways to use them to market your business.

A Guide to SEO for Tourism

Search engine optimization (SEO) is a hot topic today. Every business wants to know how to rank higher in Google results. But for the tourism industry, SEO is arguably even more important. We’re here to help you get it right! In this SEO for tourism guide you’ll learn exactly why SEO plays such a significant role, how to implement a solid SEO strategy, and a few proven tactics you can use to rank higher and drive more traffic to your site.

The 5 Stages of Travel

The travel industry is an exciting field to be in. You get to be a part of making people happy, see them, first hand, experience new things, and join them in lifelong memories. How cool is that? If you’re like most hospitality and tourism professionals, you’re looking to bring the joy of travel to even more people.

Email Marketing For Hotels: A Complete Guide

It’s 2018, is email still a relevant marketing channel? If that’s the question on your mind, we understand. Social media pundits have been prophesying the death of email for years now. But that prediction has never come true. In fact, email marketing is just as relevant today as it was 10 years ago — maybe even be more so.

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