General

How to Create a Brand Positioning Statement

Thu Apr 08, 2021 by Jacob Thomas in General branding

Are you starting a new brand? Maybe you’re updating an existing one. Either way, your brand positioning statement will be foundational to your success. In this article, I’ll explore what a positioning statement is and why it’s important, the four questions you need to ask yourself to create one, three tips to ensure your statement is as effective as possible, and more.

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Your Guide to Brand Management in 2021

Thu Mar 25, 2021 by Jacob Thomas in General branding

You’ve worked hard to develop a cutting-edge brand that resonates with its target audience. Everything from the design of your logo to the copy on your website was carefully chosen to reflect your company’s mission, personality, and products. But what do you do after you establish your brand? Answer: brand management.

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How to Measure Brand Awareness

Thu Mar 11, 2021 by Jacob Thomas in General branding

Brand awareness can be defined as the degree to which target consumers recognize a company and the products and/or services it offers.

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5 Important Branding Metrics You Should Be Tracking

Thu Feb 25, 2021 by Jacob Thomas in General branding

How strong is your brand? You won’t know until you start tracking a few key branding metrics. Fortunately, that’s exactly what we’re going to talk about today! In this article, I’ll answer the question “what are brand metrics?” Then I’ll outline the five most important branding metrics for your company and how to measure them.

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CleanPix Blog

The latest updates from CleanPix

How to Create a Brand Positioning Statement

Your Guide to Brand Management in 2021

How to Measure Brand Awareness

5 Important Branding Metrics You Should Be Tracking

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