A Quick and Powerful Guide to Travel Influencer Marketing

In this article, we’ll take a look at what travel influencer marketing is, how to find quality influencers that fit your brand, and how to work with them effectively. Let’s get started! What is Travel Influencer Marketing? Before we answer that question, we need to establish what a travel influencer is first.

Omnichannel vs Multichannel Marketing: What’s the Difference?

In this article, we’ll tackle the topic of omnichannel vs multichannel marketing, define each term for you, and enlighten you as to why these two marketing approaches are different. Then we’ll list out a four-step process for ensuring your organization’s omnichannel marketing game is on point. Sound good? Then let’s get started!

Social Proof in Marketing: 5 Tips to Help You Boost Your Business

Social proof is all around us, whether we realize it or not. It’s why we make many of the decisions that we do. In this article, we’ll explore social proof in marketing — what it is, why it’s important, and how to use it. Ready? What’s Social Proof? The term “social proof” was first coined by Robert Cialdini in his 1984 book, Influence.

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